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Effective Date: 01/04/2025

At Azura Sports, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in accordance with the UK Data Protection Act 2018, the UK General Data Protection Regulation (UK GDPR), and applicable international laws (including the EU GDPR where applicable).

1. Who We Are

Azura Sports
Website: https://azurasports.co.uk
Email: [email protected]

We are an online retailer specialising in martial arts and sports equipment.

2. What Data We Collect

We collect personal data that you provide to us when you:

  • Place an order

  • Create an account

  • Subscribe to our newsletter

  • Contact us via the contact form or email

This may include:

  • Full name

  • Email address

  • Shipping & billing addresses

  • Phone number

  • Order history

  • IP address and browser information

  • Payment details (processed securely via Stripe – we do not store full payment info)

3. How We Use Your Data

We use your information to:

  • Process and fulfill orders

  • Communicate with you about your orders or enquiries

  • Send updates, promotions, and newsletters (with your consent)

  • Improve and secure our website

  • Comply with legal obligations (e.g., tax records)

4. Legal Bases for Processing

We process your personal data under the following legal bases:

  • Contractual necessity – to fulfill orders and deliver services

  • Legitimate interests – to prevent fraud, ensure security, and analyze site performance

  • Consent – for sending promotional emails (you may withdraw at any time)

  • Legal obligation – to comply with accounting or tax laws

5. Sharing Your Data

We only share your data with trusted third parties, including:

  • Stripe – for secure payment processing

  • Mailchimp – for newsletter and email campaigns

  • Google Analytics – for understanding user behavior and improving the website

  • Shipping providers – to deliver your order

We do not sell or rent your data to any third parties.

6. International Data Transfers

Some of our third-party providers (like Mailchimp or Google) may process data outside the UK. We ensure they comply with international data protection standards (e.g., Standard Contractual Clauses or adequacy decisions).

7. Data Retention

We retain order and account data for as long as needed to provide our services and to meet legal, accounting, or regulatory requirements. Email subscribers can unsubscribe at any time.

8. Your Rights

Under the UK GDPR, you have rights including:

  • Access to your personal data

  • Correction of inaccurate data

  • Erasure of your data (“right to be forgotten”)

  • Objection to processing

  • Data portability

  • Withdrawal of consent (for marketing)

To exercise your rights, contact us at [email protected]

9. Cookies

We use cookies for site functionality and analytics. By using our site, you consent to the use of cookies. You can disable cookies via your browser settings.

10. Data Security

We implement technical and organizational measures to protect your data, including SSL encryption, secure payment gateways, and limited access controls.

11. Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an updated effective date.

13. Contact Us

For privacy-related questions or requests, contact:

Azura Sports
Email: [email protected]

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